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Direct trade is a type of coffee sourcing that involves buying coffee beans directly from farmers. This allows these roasters to develop relationships with farmers, rather than buying through a huge catalog. A middleman or two, therefore, is bypassed. Farmers are often paid very well for their crops when they trade directly, especially if their coffee is of great quality. Intelligentsia, one of the largest specialty coffee roasters in America, guarantees farmers at least 25% more than the Fair Trade price. As a costumer, Direct Trade coffee is a great deal for us. Because you benefit from a higher quality coffee bean that tastes better, all while ensuring coffee farmers around the world receive fair and honest compensation for their hard work.
Isn't it a great feeling?